Una lettera da piantare
Arrivate a casa, aprite la vostra buca delle lettere e ci trovate una busta proveniente dalla Honda. La solita pubblicità, penserete. E invece no, sorpresa! La lettera contiene dei semi da piantare.
Contro le emissioni inquinanti
giving us a plant to grow, Honda wants to show us to be attentive to the problem of pollution and to strive to reduce it. From the letter, made of paper and ink is completely recyclable.
A good initiative, but not convincing
The message is definitely positive but it is hard to believe that a car company so take care about the environmental impact of its cars produce. It is even more difficult when you consider that many of its SUV Honda vehicles are the cars most hated by environmentalists for their own emissions.
There Who is worse
The Honda's colleagues are no better: mock environmentalists and sometimes even deny the existence of climate change issues. According to the Jeep, "the end of the world is nigh never" ("the end of the world is never close") if you buy a 4x4, of course. Citroen even reinvent the culture of ancient tribes and tells us that even the elders had never felt an emotion so strong as that caused dallanuova Citroen. Footprint left hand plays the Ford Endeavour from his background in terms of polar ice and dissolved in polar bears in viado extinction: the bears might disappear but not the Endeavour.
A site that exposes teasing
E 'even created a website, ClimateDenial.org where you try to understand why sometimes it makes a mockery of the environmental problems to create a stir. And here are many examples of advertising that is similar and not unique to the automobile. Indeed, Honda is a little angel in comparison ... but it is not credible: it's like a fast food restaurant was pushing low-calorie diet. Fortunately, we still see through.
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